*Fresh Air For Women is a client of Pretty Fatbulous*
I have been working hard on the ASH launch for Fresh Air For Women this week.
Absolutely awesome concept that everyone should really check out.
The event was at vivocity and today was the probably the most exciting day for me!
ASH is actually a pseudo makeup brand. It comes with a complete 5 pc makeup set (Liquid foundation, Loose powder, lipstick, blusher, nail polish).
What makes this product extra special is the contents within the product which is (brace yourself)..CIGARETTE ASH.
Over the past few days, I saw a lot of ladies who have been wowed by the concept of ASH. Due to the entire setup of the showcase, many women strut in thinking that its the latest range of makeup for sale. Some ladies even mistook it for the launch of Chanel’s latest makeup range.
It’s quite intriguing to watch the look on their faces change from puzzled to the sense of realisation.
As an ex-smoker, this ASH launch is something that I can relate to, having experienced the visible discolouration of my skin and yellowing of the white portions of my eyes.
It sad to know that more and more women are piking up smoking because of work stress and I hope that this campaign will help them to reconsider before lighting up the next stick.
I always believe that while man have the physical strength, women are queens of their inner strength which can empower them with the determination to do anything.
Met Sabrina, Jacelyn, Isabelle and Hosana this morning. Really awesome ladies with wonderful personalities. Thanks for coming down girls!
I’ll be uploading some photos of the event shortly. 
